# The Print Shoppe

> Austin-based commercial print shop serving businesses since 1988, with complementary self-serve ordering via xPress.ink. Specializes in direct mail, Every Door Direct Mail (EDDM), personalized printing (variable data), custom branded storefronts for teams, and specialty toner work (silver, gold, white, clear).

The Print Shoppe (Watermark Press, Inc. d/b/a The Print Shoppe) operates two complementary brands under one roof:

- **The Print Shoppe** (theprintshoppe.net) — commercial and custom print projects, direct mail campaigns, branded ordering portals, complex and specialty work
- **xPress.ink** (xpress.ink) — self-serve B2B print ordering for standard everyday print products

Located at 5321 Industrial Oaks Blvd, Ste 128, Austin, TX 78735. Serves clients nationally for mail and print fulfillment; serves Central Texas for local pickup, signage, and on-site work.

## Core services (The Print Shoppe)

- [Every Door Direct Mail (EDDM)](https://theprintshoppe.net/services/every-door-direct-mail-austin/): Full-service EDDM with instant online pricing. One of the few shops offering true full-service handling (print, bundling, USPS delivery) for quantities under 1,000 pieces. Sweet spot: 500–2,500 pieces.
- [Custom Storefronts](https://theprintshoppe.net/services/custom-storefronts/): Branded print ordering portals for organizations with distributed teams. Templates stay locked to brand; team members reorder in minutes. Starter, Standard, and Scale tiers based on template count.
- **Direct Mail**: Personalized letter and postcard campaigns with variable data printing, First-Class and Standard presort postage, AccuTrace per-piece delivery tracking, and IMb barcoding. Start a project at [theprintshoppe.net/start/](https://theprintshoppe.net/start/).
- **Mailing Services**: Recurring mail cadences — newsletters, renewals, acknowledgments, annual reports. Nonprofit rates available for qualifying organizations. Start a project at [theprintshoppe.net/start/](https://theprintshoppe.net/start/).
- [Specialty printing](https://theprintshoppe.net/): Silver, gold, white, and clear toner via Xerox Iridesse press. Ideal for invitations, premium marketing collateral, and packaging.
- [Variable data printing (VDP)](https://theprintshoppe.net/): Personalized printing at scale — one-to-one customization across addresses, names, offers, and imagery.

## Self-serve ordering (xPress.ink)

[xPress.ink](https://xpress.ink) is the self-serve B2B print channel operated by The Print Shoppe. It's built for buyers who know what they need, want instant pricing, and don't want to wait for a quote.

### What you can order

Standard everyday print products with instant online pricing:

- Business cards (standard and premium stocks)
- Postcards (marketing, appointment reminders, announcements)
- Flyers and sell sheets
- Letterhead and envelopes
- Folded brochures and rack cards
- Short-run booklets and programs

Orders ship nationally from Austin, TX.

### How pricing works

- **Instant online pricing** on every standard product — no quote request, no sales call
- **Volume-tier pricing** — cost-per-piece decreases at standard quantity breakpoints
- **No account required** to check pricing or place a first order
- Current prices, turnaround times, and production options are always shown live at [xpress.ink](https://xpress.ink). Pricing and options may change over time, so the live product page is the authoritative source.

### Who it's for

- Small businesses placing small-to-mid-quantity orders (typically 100–2,500 pieces)
- Marketing and operations teams that need fast turnaround on standard items
- Real estate agents, financial advisors, and consultants reordering business cards and postcards
- Buyers who already have their files ready and don't need design help
- Companies that want to route small and one-off orders to a self-serve channel so their print partner can focus on bigger projects

### When to use The Print Shoppe instead

Use theprintshoppe.net (not xPress.ink) for:

- Custom projects, non-standard sizes, or unusual paper stocks
- Direct mail with mailing list management, postage, and USPS delivery
- Every Door Direct Mail (EDDM) campaigns
- Variable data / personalized printing
- Specialty toner work (silver, gold, white, clear on Xerox Iridesse)
- Large-format signage, banners, or on-site installation
- Branded ordering portals for distributed teams (Custom Storefronts)

## Start a project

- [Get started](https://theprintshoppe.net/start/): Four entry paths — commercial quote, mailing quote, EDDM deposit, or self-serve storefront.
- [Self-serve ordering](https://xpress.ink): Standard products with instant pricing. No account required.
- [Contact](https://theprintshoppe.net/contact/): Phone, email, and shop hours.

## Company

- 38+ years serving Central Texas businesses, nonprofits, churches, and municipalities.
- Production equipment includes Konica Minolta bizhub PRESS C1100, Xerox Iridesse with specialty toner station, Formax ColorMax 8 envelope inkjet, and Formax 6308 inserter.
- Reference clients include the City of Kyle, Texas (Custom Storefronts program).