Why We Built xPress.ink (and What It Means for You)

If you’ve worked with The Print Shoppe, you know the drill. You call or email. We go back and forth on specs. You get a quote. You approve it. We print it.

For a complex project — a direct mail campaign, a custom storefront for your team, a tricky finishing job — that conversation is valuable. It’s where we catch mistakes, suggest better options, and make sure you get exactly what you’re paying for.

But for 250 business cards? A stack of flyers you’ve ordered three times before? That back-and-forth isn’t serving either of us. It’s just process.

That’s why we built xPress.ink.

It’s our online ordering channel — business cards, postcards, flyers, brochures, banners, and more — with upfront pricing, simple file upload, and no waiting for a quote. You order on your schedule. We print and ship.

This isn’t us stepping back from service. It’s us getting smarter about where we spend our time — and yours.

Every minute I’m not fielding a routine reorder is a minute I can spend moving your projects through production and tackling problems that move the needle for you. When you call me about a complicated job, I’m not rushing you off the phone because I’m juggling fifteen quote requests. I’m focused on your project.

That’s the tradeoff we’re making, and it’s one that benefits everyone.

And we’re not stopping there. For organizations with multiple people ordering the same materials regularly, we’re building Custom Storefronts — branded ordering portals where your staff can personalize and reorder approved materials on their own. Same philosophy: remove the friction from the routine so we can focus on the work that matters.

The Print Shoppe has been here for 37 years. We’re not changing what we do. We’re just finally catching up with how you want to do it.

→ Check out xPress.ink | → Learn about Custom Storefronts

— Rishi